Equity Investments
A direct stake, evaluated on more than the numbers
Capital placed directly into a company's ownership, weighed alongside the strength (or the potential) of the brand behind it, corporate or personal.
Equity Investments, Positions, and Acquisitions
A Private Investment Firm for Equity Positions and Acquisitions
A private investment firm that utilizes years of experience in personal branding and executive visibility, to give acquisitions and equity investments unrivaled competitive advantages.
The Thesis
From stake to standing.
Capital buys a stake. Positioning turns that stake into standing: the credibility and visibility that compound a position's value beyond the balance sheet.
Not a generic investment vehicle. MI applies MCG's personal-branding expertise directly to portfolio activity, using organic strategy and founder personal-brand development to compel progress in the companies it invests in or acquires. See what that expertise actually includes.
What This Looks Like
Three Ways In
Positions
Held with intent, not left to the market
A deliberate holding, built and maintained on purpose. Positioning language sits in the same conversation as financial language from the outset, not bolted on afterward.
Acquisitions
Ownership that changes how a company is represented
Full ownership, taken where the personal-branding discipline Isaac Mashman built at Mashman Consulting Group can change how a company is run and perceived, not only who holds the title.
Leadership
Founded by Isaac Mashman
Isaac Mashman founded Mashman Investments on January 3, 2022, well before founder-brand-as-asset was a common way to talk about capital. He also founded Mashman Consulting Group (opens in a new tab), a personal-branding consultancy, and owns Mashman Properties (opens in a new tab), a real estate investment firm. Off the capital side of things, he is a published author and a speaker on personal branding.
The Case for Partnering
Built by Someone Who Has Already Proven This
Most capital comes from people applying an existing playbook. This comes from the person who helped write one.
Personal branding did not have a codified discipline before Mashman Consulting Group. Isaac Mashman, alongside Eric Chow, built Identity Positioning™ (opens in a new tab) where no comparable framework existed. The world's first Philosophy of Personal Branding.
That same instinct, seeing an underdeveloped field and building the structure to claim it first, is what a position or an acquisition gets from Mashman Investments. A partner who has already proven he can see uncharted territory brings a different kind of judgment to where capital goes next. See what that discipline includes.
Considering a Position or an Acquisition?
Reach the firm directly. Every inquiry is read by the firm itself, not a generic intake box. Have a question first? Check the FAQ.