Equity Investments
A direct stake, evaluated on more than the numbers
Capital placed directly into a company's ownership, weighed alongside the strength (or the potential) of the brand behind it, corporate or personal.
Equity Investments, Positions, and Acquisitions
A Private Investment Firm for Equity Positions and Acquisitions
A private investment firm that utilizes years of experience in personal branding and executive visibility, to give acquisitions and equity investments unrivaled competitive advantages.
The Thesis
From stake to standing.
Capital buys a stake. Positioning turns that stake into standing: the credibility and visibility that compound a position's value beyond the balance sheet.
Not a generic investment vehicle. MI applies MCG's personal-branding expertise directly to its positions and acquisitions, using organic strategy and founder personal-brand development to compel progress in the companies it invests in or acquires. The Advantage sets out what that expertise includes.
What This Looks Like
Three Ways In
Positions
Held with intent, not left to the market
A deliberate holding, built and maintained on purpose. Positioning language sits in the same conversation as financial language from the outset, not bolted on afterward.
Acquisitions
Ownership that changes how a company is represented
Full ownership, taken where the personal-branding discipline Isaac Mashman built at Mashman Consulting Group can change how a company is run and perceived, not only who holds the title.
Leadership
Founded by Isaac Mashman
Isaac Mashman founded Mashman Investments on January 3, 2022. He also founded Mashman Consulting Group (opens in a new tab), a personal-branding consultancy, and owns Mashman Properties (opens in a new tab), a real estate investment firm. He is a published author and a speaker on personal branding.
How the firm came to be is told in the story.
The Case for Partnering
Capital With a Playbook Behind It.
Most capital applies a playbook someone else wrote. This capital comes from the person who helped write one.
Isaac Mashman, alongside Eric Chow, built Identity Positioning™ (opens in a new tab), Mashman Consulting Group's proprietary methodology, and wrote the world's first Philosophy of Personal Branding. MCG brings that published philosophy, the methodology, its systems, tools, and standards of practice into one connected ecosystem.
That instinct, finding an underdeveloped field and building the structure it was missing, is what a position or an acquisition gets from Mashman Investments: judgment formed by building a discipline, applied to where capital goes next. The Advantage sets out what that discipline includes.
Before You Reach Out
Who Should Inquire.
Mashman Investments is selective, and its activity is limited for now. Each opportunity is weighed on its own. These are the things the firm looks at first.
- Target Businesses
- SaaS products, AI platforms, tools, and widgets, and investments that would help vertically integrate MASHMAN, the name Isaac Mashman’s companies are built under.
- Geography
- Considered case by case.
- Stage
- Considered case by case. Describe where the company stands in your own words.
- Current Appetite
- Selective. Few opportunities move forward while activity is limited.
- What to Send
- What the product or company is
- Its stage and traction, in your own words
- How it would fit MASHMAN
- Your name and email
Use the inquiry form: choose Position or acquisition interest, and put the first three in the message.
From the Newsroom
Recent Releases.
Releases from Mashman Investments, issued through the Mashman Consulting Group newsroom, with their images and media contact.
- Mashman Investments Relaunches Its Website and Sets Out the Personal Branding Advantage Behind Its Capital
The private investment firm brings the discipline Isaac Mashman built at Mashman Consulting Group to every equity investment, position, and acquisition it takes.
Considering a Position or an Acquisition?
Reach the firm directly. Every inquiry is read by the firm itself. Have a question first? The FAQ answers the common ones.