01
Founders
The face of the company, measured and positioned, so the person most associated with the business strengthens it.
The Technology
Identity Positioning™, Inside Every Position.
Every company Mashman Investments invests in or acquires gains access to the Identity Positioning™ technology, tools, and resources Mashman Consulting Group built, so the founders, the leadership, the team, and the company improve together.
5
Personal Brand
Pillars Measured
Pillars Measured
25
Dimensions in
Every Audit
Every Audit
100
Points in One
Composite Score
Composite Score
12
Free Tools Built
From the Manifesto
From the Manifesto
Why Technology
Capital Is the Same. What Follows It Is Not.
A company's value and the reputation of the people behind it move together. Most investors leave that half of the equation to chance. Mashman Investments measures it, positions it, and equips the people inside the company to carry it.
Identity Positioning™ is Mashman Consulting Group's proprietary methodology, developed by Isaac Mashman with Eric Chow (opens in a new tab) and academically published in 2024. It turns personal branding from a matter of taste into a matter of record: five weighted pillars, twenty-five dimensions, one composite score.
That is what makes improvement measurable across a whole company, not just for the person at the top of it.
What It Measures
The Five Personal Brand Pillars.
Every audit scores the same five pillars, weighted the same way, so a founder, an executive team, and a whole company can be read on one scale.
01
Omnipresence
25%
02
Credibility
25%
03
Seamless Branding
20%
04
Reputational Health & Risks
15%
05
Marketability
15%
The full method is published at How Scoring Works (opens in a new tab).
The Access
What a Position Draws On.
The technology, tools, and resources available to a company Mashman Investments backs. What is used is scoped to each company and the people in it.
Measure
The Identity Positioning™ Brand Audit
Scores a founder or executive across The Five Personal Brand Pillars into one composite out of 100, and names what to fix first. Free for anyone at identitypositioning.com (opens in a new tab).
Measure the Team
MCG's Workplace Audit
50 questions across the same 25 dimensions and five weighted pillars, built for an organization. Leadership receives trends and policy recommendations, never individual answers, and a working conversation with MCG's leadership team.
Recommend
The Recommendation Engine
Systemized, reliable recommendations based on data. Every recommendation MCG makes traces back to one of the five pillars and cites the subchapter of the Manifesto it comes from.
Equip
Twelve Free Tools
Built from the Manifesto's subchapters: the Elevator Pitch Builder, the Seamless Branding Report Card, the Power of 3 Tracker, and nine more, free on identitypositioning.com (opens in a new tab).
Learn
UnrivaledMCG
Mashman Consulting Group's learning platform: self-paced personal branding programs on the Identity Positioning™ method, built in-house, at learn.identitypositioning.com (opens in a new tab).
Build
MCG Consultants
Done With You: a consultant builds the position alongside the founder and the executive team, with the tools and the record of the consultant workspace behind them. Editorial coverage is earned, never bought.
Entire Outcomes
Measure, Position, Equip, Compound.
Four stages that improve the outcome of the whole company, not the profile of one person.
01
Measure
Founders and executives take the Brand Audit; where it fits, the team takes the Workplace Audit. Everyone starts from a score, not an opinion.
02
Position
An MCG consultant builds the founder's and the leadership's positions alongside them: reputation architecture and executive visibility, put in place on purpose.
03
Equip
The people inside the company get the tools and the UnrivaledMCG programs to carry the standard themselves, every day, without waiting on anyone.
04
Compound
Organic growth, earned rather than bought. The company becomes easier to trust and to back, and the standing outlasts any single campaign.
Who It Reaches
Everyone Who Carries the Name.
02
Executives
Leadership put in view where it matters: the rooms, platforms, and conversations that make the business easier to trust.
03
The Team
Every employee with a public presence represents the company. The Workplace Audit and the tools give them a shared standard.
04
The Company
The sum of how its people present themselves, and the company, in public. Its standing, not only its balance sheet.
Questions
Questions and Answers.
What is Identity Positioning™?
Mashman Consulting Group's proprietary methodology for personal branding, developed by Isaac Mashman with Eric Chow and academically published in 2024. It measures a personal brand across The Five Personal Brand Pillars: Omnipresence, Credibility, Seamless Branding, Reputational Health & Risks, and Marketability.
Do Mashman Investments positions get access to it?
Yes. Every position Mashman Investments takes carries direct access to Mashman Consulting Group's methodology and the Identity Positioning™ technology. What is used is scoped to each company and the people in it.
Is the Brand Audit free?
Yes. The Identity Positioning™ Brand Audit is free for anyone at identitypositioning.com (opens in a new tab).
What does the Workplace Audit show leadership?
Trends across participants, never individual answers or scores: the organization composite, pillar averages, policy recommendations, how leaders compare with the people they lead, and the actions that would lift the largest share of the team. No group smaller than three people is shown.
Why does a personal branding methodology matter to an investment?
Because a company's value and the reputation of the people behind it move together. Improving how founders, executives, and the team are seen improves the outcome of the whole company, not one person in it.
How do I propose a position or an acquisition?
Contact the firm directly. Every message is read by the firm itself.
Stake to Standing
Bring the Technology to Your Company.
Reach the firm directly to talk through a stake, a position, or an acquisition.